Iván Maroto
VP of Business & Global Partnerships

Iván Maroto is a sports and entertainment business executive with extensive international experience in football and global sports organizations. Over the course of his career, he has held senior roles across leading institutions such as UEFA, FIFA / HBS, and the ATP, where he specialized in business development, commercial strategy, and global partnerships. With a strong results-driven mindset, Iván focuses on creating long-term value through innovative commercial solutions and strategic collaborations. Graduate in Journalism has complemented his professional career in sports business with executive education, including the FIFA/CIES International Programme in Sports Management and, further strengthening his expertise in the global sports industry.